REVIEW · PRIVATE GHOST TOURS
Private Folklore Walking Tour – Meet the Elves, Trolls & Ghosts of Iceland
Stories are hiding under Reykjavik’s streets. This private 90-minute walk brings Icelandic elves, trolls, ghosts, zombies, and guardian spirits into the city’s ordinary places. I like the small private format, which gives your group room to ask questions, and I like the way the walk connects folklore with Icelandic settlement, religion, cemeteries, and local customs. The main drawback is its short length: at $172.55 per person, the price can feel high if you are looking mainly for a standard city orientation.
This is not a museum tour with long explanations in one room. You move through central Reykjavik, stopping for short stories at squares, churches, cemeteries, a lake, and the Parliament building. The guide may act out parts of the tales, which helps keep the mood light. Andrew’s experience was described as a fun way to hear local stories and mini sagas, while another guest praised the well-paced walk and the guide’s storytelling, especially for a slower group.
Key points to know before booking

- The tour is private: Only your party takes part, so you can ask questions without holding up a large group.
- Folklore meets city history: The route links Viking settlement, Catholicism, cemeteries, Icelandic magic, and old tales.
- Expect about 90 minutes: Stops range from five to twenty minutes, with the longest pause at Holavallagardur Cemetery.
- The route ends by Hallgrimskirkja: You begin at Ingólfstorg and finish near Reykjavik’s famous church.
- A light blue jacket identifies the guide: At the meeting point, look outside Hlöllabátar by the two tall stone pillars.
- Pickup may be available: Hotel or accommodation pickup is offered within a specified downtown radius, while those staying farther out should meet in central Reykjavik.
Why Icelandic folklore works so well in Reykjavik

Icelandic folklore is not presented here as a separate fantasy show. It is tied to places you can see and visit in the middle of town. That makes the stories easier to remember, because each one has a physical setting.
You begin with the settlement of Reykjavik and end with guardian spirits and possible Icelandic magic. Along the way, the tour considers how Christianity affected older beliefs and why trolls were not especially fond of churches. That mix gives you more than a parade of spooky tales. You get a short look at how people explained strange events, dangerous places, death, nature, and the unseen world.
The private setup matters. With only your own group, you can ask about a particular story, a word in Icelandic, or the difference between an elf tale and a ghost story. The guide can also adjust the pace. One group specifically praised the walk for being comfortable for slower walkers, which is useful if your party does not want to rush from stop to stop.
Still, keep your expectations in the right place. This is a walking storytelling experience, not a full historical tour or a ticketed attraction. The stops are brief, and most of the value comes from the guide’s delivery and your interest in the subject.
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Ingólfstorg: Begin with Reykjavik’s first settler
The meeting point is at Ingólfstorg, outside Hlöllabátar, facing the square and the two tall stone pillars. The artwork represents the discovery and settlement of Reykjavik by the first Viking, Ingólfur Arnarson.
This is a smart opening point because it grounds the tour in a real beginning before the tales turn toward ghosts and elves. You first get a sense of the people who arrived, settled, and gave the city its name. The stone pillars also make the meeting point easier to find.
If you are staying in central Reykjavik, you can reach the square on foot. Look for CenterHotel Plaza on your right, with benches, tables, and a covered ceiling nearby. Google Maps is recommended, and the guide wears a light blue jacket that should make the group easy to spot.
The opening stop lasts about five minutes. That is enough for an introduction, but not enough for a full account of Iceland’s settlement. I see this as a scene-setter rather than a major stop.
The Settlement Exhibition: Graveyard stories and the undead

The next stop is by the oldest graveyard in Reykjavik, in front of the Settlement Exhibition. Here, the subject shifts from the founding of the city to the dead. The guide explains how to summon a zombie or ghost to do your bidding.
This is where the tour’s playful side comes forward. The setting gives the story a suitably eerie backdrop, but the experience is not presented as a horror attraction. Expect folklore, old beliefs, and a bit of theatrical fun rather than special effects.
The stop lasts around seven minutes. That short time keeps the pace moving, though anyone hoping for a detailed discussion of Icelandic burial customs may want to ask questions. Since the tour is private, this is a good moment to do so.
The Settlement Exhibition is nearby, but no admission ticket is included or needed for this outdoor stop. You are visiting the area around the museum, not taking a separate museum tour as part of the walk.
The elf stone: A small place with a large story
Close to the Settlement Exhibition, the guide points out a secret elf stone or elf home. This is one of the most distinctive parts of the walk because it brings the idea of hidden beings into an ordinary Reykjavik setting.
The point is not simply to ask if you believe in elves. The guide uses the stone to explain some of Iceland’s elf stories and the way these tales remain part of the country’s cultural imagination. The physical feature is modest, so the story does the heavy lifting.
You spend about seven minutes here. That is enough for a few tales and questions, but it is not a long stop. Pay attention to the guide’s explanation rather than expecting a large display or clearly marked attraction. The appeal comes from seeing a place that could easily be missed if you were walking through town alone.
I especially like this stop for families and curious adults who enjoy folklore with a real-world setting. It also gives the tour a welcome change from the more familiar sights shown on standard Reykjavik walks.
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Christ the King Cathedral: Where old beliefs meet Christianity
The route continues to the Cathedral of Christ the King, Reykjavik’s Catholic cathedral. The guide uses the church to discuss religion in Iceland and how Christian belief influenced the country’s mythical beings.
The central idea is simple but useful: old stories did not vanish when Christianity arrived. They were reshaped, challenged, or placed in a new moral frame. The tale that Icelandic trolls disliked the church adds humor, but the stop also gives you a chance to think about the tension between older beliefs and organized religion.
You spend around seven minutes here. The tour does not include admission, and the emphasis is on the exterior setting and the conversation around it. If the cathedral is open, your experience may still be limited by the tour’s short timing, so do not book this walk mainly to see the interior.
This stop helps prevent the folklore from feeling disconnected from Icelandic life. You see how stories can reflect changes in religion, society, and local identity.
Holavallagardur Cemetery: The longest and most atmospheric stop
Holavallagardur Cemetery receives about twenty minutes, making it the longest stop on the route. It is described as beautiful and haunting, which makes it a natural setting for stories about ghosts and the undead.
I would pay close attention here. The cemetery gives the guide time to develop a story rather than rush through a quick example. The setting also changes the mood of the walk. After the lighter elf and troll material, the subject of death feels more serious, even if the presentation still includes humor.
Cemeteries can be uneven ground or quiet places where visitors should show respect. Stay with your group, listen to the guide’s instructions, and remember that this is an active place of remembrance, not simply a stage for spooky entertainment.
The twenty-minute stop may be the strongest part of the tour for anyone who likes ghost stories. If you prefer a brisk city walk with little focus on the supernatural, this section may feel too long. That is the value of a private tour, though: your group can ask questions and guide the conversation toward history, customs, or storytelling.
Lake Tjornin: Water, monsters, and a slower pause

The walk then reaches Lake Tjornin, Reykjavik’s central pond. The water offers a change of scenery and opens the door to tales of aquatic monsters and other mythical beings.
This stop lasts about ten minutes. After the enclosed feeling of the cemetery, the open pond gives the walk a calmer rhythm. The guide can connect the water to the old human habit of treating unfamiliar or dangerous natural places as homes for unseen creatures.
Do not expect a wildlife tour or a confirmed monster sighting. The value is in the story and the setting. You are looking at a familiar city pond through the lens of Icelandic folklore, which is exactly the kind of small shift in perspective that makes this experience different from a routine sightseeing walk.
The route passes Reykjavik City Hall on the way back. Sometimes the group may peek inside if something interesting is happening. That possibility is dependent on what is going on at the time, so it should be treated as a bonus rather than a promised stop.
Parliament House: Guardian spirits and Icelandic magic

The final formal stop is outside Parliament House, known as Althingishus. Here, the guide discusses Iceland’s guardian spirits and may teach the group some Icelandic magic.
Ending at Parliament gives the walk a fitting final note. The tour begins with settlement and ends with the unseen protectors associated with Iceland. You finish in a place tied to the country’s public life, but the conversation turns back toward legend, belief, and identity.
The stop lasts about ten minutes. Since it is outside, you do not need an admission ticket for this part. The guide may also introduce Icelandic words or a small magical tradition, giving you something memorable to carry into the rest of your stay.
The route officially ends near Hallgrimskirkja, at Hallgrímstorg 1. That is a useful location because Hallgrimskirkja is one of Reykjavik’s best-known landmarks. You can continue sightseeing from there, though the church itself is not described as a scheduled stop on this walk.
What the private format is worth at $172.55
At $172.55 per person, this is not a budget introduction to Reykjavik. The price makes the most sense when you value a private guide, conversation, and a topic-specific route more than a long list of major sights.
A group of friends or family members can spread the cost across the people taking part, and group discounts may be available. The price is harder to justify for one person who simply wants to see the city center. In that case, a standard group walk may offer better value.
The short duration also matters. At about one hour and thirty minutes, you are paying for a focused experience rather than a half-day outing. The route covers several settings without asking you to commit a large part of your day.
The rating is 4.9 from 37 ratings, with 100 percent recommending the experience. That points to strong satisfaction, especially with the storytelling and private format. The clearest praise centers on the guide’s ability to keep the group laughing, act out parts of the stories, explain mythology clearly, and maintain a comfortable pace.
For me, the price is reasonable if folklore is a main interest and you are traveling with a small private party. It is less convincing if you want architecture, museums, or a broad survey of Reykjavik.
Who will enjoy this walk most
I would recommend it most strongly to:
- Families looking for a fun way to add stories to sightseeing
- Couples and friends who prefer a private guide
- People interested in myths, ghosts, elves, trolls, or local customs
- Slow walkers who want a manageable pace
- Repeat visitors seeking a different angle on central Reykjavik
- Anyone who enjoys asking questions and shaping a conversation
The tour may be less suitable if you want extensive museum time, a long historical lecture, or a strenuous walk through a large area. The route is central and the pace can be adjusted, but it remains a storytelling walk with several short stops.
Because the tour is offered in English, you should be comfortable following spoken English for the full 90 minutes. Service animals are allowed, public transportation is nearby, and most people can participate.
Meeting, pickup, and cancellation details
Pickup is offered from hotels and accommodations within the provider’s specified radius. If you stay outside the downtown area, meet outside Hlöllabátar at Ingólfstorg. Use Google Maps and look for the two tall stone pillars, the covered waiting area, and the guide’s light blue jacket.
Confirmation arrives at booking. The experience is private, so only your group takes part. You can cancel up to 24 hours before the start time for a full refund. Cancellations or changes within 24 hours are not accepted for a refund, and the cut-off follows local Reykjavik time.
Should you book the Reykjavik folklore walk?
Book this tour if you want Reykjavik explained through stories rather than only through buildings and dates. The best reasons are the private setting, the chance to ask questions, the well-paced route, and the guide’s lively storytelling style.
Think twice if you are watching every dollar or want a broad city tour. At $172.55 per person, the experience asks you to pay for personal attention and a focused subject. For a family or small group that enjoys Icelandic legends, that can be a fair trade. For a solo visitor seeking basic orientation, it is probably not the strongest value.
FAQ
How long does the private folklore walking tour last?
The tour lasts approximately one hour and thirty minutes.
Where does the tour begin?
It begins outside Hlöllabátar at Ingólfstorgi 1 in Reykjavik, near the two tall stone pillars.
Where does the tour end?
The tour ends at Hallgrimskirkja, at Hallgrímstorg 1.
Is the tour private?
Yes. Only your group participates in the activity.
Is hotel pickup available?
Pickup is offered from hotels and accommodations within the provider’s specified radius. If you stay outside the downtown area, you should meet at the central meeting point.
What language is the tour offered in?
The tour is offered in English.
Is an admission ticket needed for the stops?
No admission ticket is listed for the stops. The route uses outdoor locations and public settings around Reykjavik.
Can service animals join the tour?
Yes. Service animals are allowed.
Can most people participate?
Yes. The activity information states that most people can participate.
What is the cancellation policy?
You can cancel at least 24 hours before the start time for a full refund. Cancellations or changes made within 24 hours are not refunded or accepted.
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