REVIEW · LONDON GHOST TOURS
London: Jack The Ripper and Sherlock Holmes Bus Tour
London gets eerie after dark. This three-hour Jack the Ripper and Sherlock Holmes tour mixes a coach ride past famous sights with a walking route through old murder sites and haunted corners. I like the useful combination of transport and storytelling, plus the way guides such as Magnus, Allan, Andrew, and Sinead bring plenty of wit to grim material. The main drawback is that Sherlock Holmes receives much less attention than Jack the Ripper.
I also like the stop at Smithfield Market, where the empty streets, execution stories, and tales of body snatchers give the evening a strong sense of place. You should expect a fair amount of walking, graphic descriptions, wind and traffic noise, and a tour that is not suitable for children under 12.
Key points to know before booking

- A coach ride adds London landmarks: The evening begins at Victoria Coach Station and passes sights including Westminster, Big Ben, and Banqueting House.
- The walking section follows five murder sites: Expect roughly 90 minutes on foot at a comfortable pace, with stories tied to the streets where Jack the Ripper’s victims were found.
- Smithfield Market is the atmospheric highlight: You walk through the former market area and hear about public executions, William Wallace, body snatchers, and the Cock Lane ghost.
- The guide makes or breaks the night: Guides named Magnus, Allan, Andrew, Sinead, and Derek have been praised for humor, energy, and clear storytelling.
- Sherlock Holmes is mainly the finish: The Sherlock Holmes Pub displays memorabilia, but the tour itself focuses far more on Jack the Ripper and dark London.
- Bring good shoes and plan for weather: The bus has no bathroom, pets are not allowed, and the walking portion is exposed to rain, wind, and traffic noise.
Starting at Victoria Coach Station

You meet at Gate 0 of Victoria Coach Station, at 164 Buckingham Palace Road. This is not a casual street-corner pickup, so give yourself time to find the inner coach area. The station is busy, and one person had trouble locating the correct bus among the other vehicles.
Look for the tour bus and read your confirmation carefully. The meeting point is inside the station complex, not simply somewhere along Buckingham Palace Road. That small bit of preparation can prevent a stressful start to an evening that otherwise moves at a relaxed pace.
The tour uses a luxury air-conditioned coach. This matters because the first portion is not just a transfer to the East End. It works as a short sightseeing ride through central London, giving you views of major landmarks before the darker material begins.
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A sightseeing ride before the murders

The bus ride takes you past major London sights, including Westminster and Big Ben. You also hear about Westminster Abbey and the important figures buried there. That section gives the evening a wider setting, showing how royal ceremony, public punishment, poverty, and crime once existed within a relatively small part of London.
You pass Banqueting House, remembered here as the place where Charles I was beheaded. The guide explains how public executioners sometimes raised a severed head toward the crowd, claiming it still moved after the blow. It is grisly, but it helps explain the period’s appetite for public spectacle.
The coach also passes the Old Bailey, associated with numerous public hangings. These details make the tour more than a sequence of Jack the Ripper crime scenes. You get a quick lesson in how punishment was displayed in London long before the murders of 1888.
There is a practical weakness on the bus. Wind and road noise can make the guide difficult to hear, especially if the group is large or you sit far from the front. Try to sit where you can hear clearly, and do not expect every detail to land perfectly during the drive.
The Elephant Man and Mrs. Lovett’s grim tale
The route passes the Royal London Hospital, where Joseph Merrick, known as the Elephant Man, once lived. The reference is brief, but it adds another human story to the evening. This part of London was not shaped by one famous criminal alone. It was also home to people whose lives were marked by illness, poverty, public curiosity, and limited medical understanding.
You also hear the story linked to Mrs. Lovett’s pies and the barber next door. The tale connects food, murder, and Victorian popular culture, though it is presented as one of the evening’s dark legends rather than the main subject.
This section shows the tour’s tone. The guide may describe brutal subjects with humor and theatrical energy, but the material can be graphic. One parent said a 15-year-old enjoyed the tour, yet children under 12 are not admitted as a suitability matter. I would avoid bringing younger children, even if they like spooky stories, because the descriptions concern real murders and bodily violence.
Walking through Smithfield Market after dark
The coach brings you to the area around Smithfield Market, where the walking section begins. Smithfield is one of the tour’s strongest settings because the streets feel different after business hours. You are not simply looking at a plaque or taking a quick photograph. You are walking through a place tied to executions, meat trading, crime, and old London folklore.
The guide points out the William Wallace plaque and explains the story of how Braveheart was tortured. You also hear about 19th-century body snatchers who dug up graves in the name of science. These stories add useful context to the fears of the time. Cemeteries were not always peaceful spaces, and the demand for medical knowledge created a market for stolen bodies.
Then comes the Cock Lane ghost story, involving Fanny Lynes, sex, loan sharks, arsenic poisoning, and séances. It is a strange, tangled case, and it gives the walking portion a change of pace. Instead of focusing only on murder investigation, the guide moves into fraud, superstition, debt, and the public hunger for supernatural events.
You should wear comfortable shoes. The walk lasts about 90 minutes according to the tour experience described, and you spend much of that time outside. The pace is generally manageable, but standing still while listening can become tiring, especially in cold or wet weather.
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Following Jack the Ripper into the East End
The final major section moves into the East End, an area associated with crime and vice in the late 19th century. Here the tour becomes more focused. The guide follows the path connected with five Jack the Ripper murder sites and explains what is known about each victim and location.
The appeal is not simply seeing modern streets where crimes occurred. The guide helps you picture the fog, poor lighting, narrow passages, and fear that shaped the area in 1888. You also work through clues and competing explanations surrounding an investigation that remains unsolved.
I like this part best when the guide keeps a clear line between documented facts and later theories. The subject has attracted endless speculation, and a good guide should help you understand what is established, what is disputed, and what remains unknown. The best guides named during the tour, including Magnus and Allan, were praised for making the account lively without losing the thread of the evidence.
The stories are not softened. If you want a gentle ghost walk, this is not it. The descriptions can be direct, and the subject involves the killing and mutilation of five women. The tour uses humor to keep the atmosphere from becoming unbearable, but it does not turn the crimes into a harmless haunted-house show.
The East End walk also gives you a glimpse of London beyond the grand central sights. You see how quickly the city changes from royal monuments and government buildings to streets linked with poverty, danger, and overcrowding. That contrast is one of the tour’s real strengths.
What the guides add to the evening
Guide quality is especially important on a story-led tour. A bus can carry you to the right places, but the guide has to connect those places into a clear narrative.
Magnus is praised for being funny, informative, kind, and sharply dressed. Allan is described as energetic and engaging, while Andrew is credited with explaining many details clearly. Sinead is praised for her command of the subject, and Derek is described as well informed, though traffic, wind, and group size made some of his commentary harder to hear.
The guide style is interactive rather than purely academic. You may be asked to consider the clues, the possible identity of the killer, and the motives behind the crimes. That approach works well if you like asking questions and forming your own view.
You do not need to be a Jack the Ripper expert. The tour covers the basic story and adds lesser-known facts about London along the way. If you already know the case in great detail, some material may be familiar, but the street locations and live narration can still give it more force.
The Sherlock Holmes Pub finish
The tour ends at the Sherlock Holmes Pub near Trafalgar Square, where you can see a collection of Holmes memorabilia. This is a pleasant finish, especially if you enjoy the character, but keep your expectations in check.
Sherlock Holmes is not given equal time with Jack the Ripper. The pub functions mainly as the final stop and setting for the memorabilia display. Several people found this disappointing because the name of the tour suggests a more balanced treatment of both subjects.
The pub serves food and drinks, including a traditional fish and chip supper that you can order at the bar. Food is not included, so treat this as an optional way to continue the evening rather than part of the ticket. One important practical warning is that the pub has sometimes been closed to the public for private events. If visiting the interior matters to you, confirm that it will be open on your date.
The end point is described as the Sherlock Holmes Pub near Trafalgar Square. Elsewhere, the meeting information says the activity ends back at the meeting point, so check the final confirmation for the exact return arrangement. Do not assume you will finish at Victoria Coach Station.
Is $80.82 a fair price?
At $80.82 per person, this is not a cheap way to spend three hours in London. The value depends on how much you want a guided evening built around storytelling rather than a basic sightseeing ride.
You are paying for the coach, a live English-speaking guide, a central London sightseeing route, and a walking tour through several locations connected with dark London stories. If you would otherwise book a central London bus tour and a separate Jack the Ripper walk, the combination can make sense.
The price is harder to justify if you mainly want Sherlock Holmes. The Holmes content is limited, and the pub visit is not guaranteed to provide a long stop or a meal. You are really buying a Jack the Ripper and haunted London tour with a Holmes-themed ending.
Free cancellation is available up to 24 hours before the tour for a full refund, and you can reserve now and pay later. Those terms help if your London schedule is still shifting, but they do not change the basic question: you need to enjoy guided stories, dark subjects, and outdoor walking to get good value.
Who should book this evening tour?
I would recommend it to you if you enjoy:
- True crime presented with historical context
- London stories beyond the usual royal sights
- Ghost tales, public executions, and Victorian superstition
- A guide who uses humor and performance
- A mix of coach travel and walking
- An evening activity suitable for adults and older teenagers
I would choose something else if you want a quiet museum visit, a serious academic lecture, or a tour centered equally on Holmes and the Ripper. It is also a poor fit if you dislike graphic crime stories, have difficulty walking for about 90 minutes, or need step-free access. The experience is not suitable for wheelchair users.
Pack comfortable shoes and clothing for London weather. The tour continues outside in rain and wind, and the bus has no bathroom. Keep your phone charged if you want to check directions at the end, especially since the final location may be near Trafalgar Square rather than Victoria.
Should you book the Jack the Ripper and Sherlock Holmes tour?
Book it if Jack the Ripper is your main interest and you want a lively guide to put the murder sites into context. The combination of central London landmarks, Smithfield Market, East End locations, and strong storytelling gives you much more than a simple coach ride.
I would not book it solely for Sherlock Holmes. The memorabilia at the pub is a nice extra, but the evening belongs to Jack the Ripper, public punishment, ghosts, body snatchers, and the darker side of London. For the right audience, the $80.82 price buys a memorable and well-structured night. For everyone else, the graphic content and limited Holmes material may leave you wishing the title had been more honest.
FAQ
How long is the Jack the Ripper and Sherlock Holmes tour?
The tour lasts three hours. Check availability for the specific starting time.
Where does the tour start?
Buses depart from Gate 0 at Victoria Coach Station, 164 Buckingham Palace Road, London SW1W 9TP.
Where does the tour finish?
The tour information describes the finish as the Sherlock Holmes Pub near Trafalgar Square. Other meeting details state that the activity ends back at the meeting point, so confirm the final return arrangement before setting evening plans.
Is food included?
No. Food and drinks are not included. The Sherlock Holmes Pub serves food, including a traditional fish and chip supper, which you can order from the bar if the pub is open.
Is the tour suitable for children?
The tour is not suitable for children under 12. The Jack the Ripper section includes graphic descriptions of real murders, so parents should consider the subject matter carefully for older children and teenagers.
What should I bring?
Bring comfortable shoes because the tour includes a walking section through Smithfield Market and the East End. Pets are not allowed, and the coach does not have a bathroom.
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